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Introducing Hardys Zero Shiraz

By Tuesday 29 March 2022No Comments

Accolade Wines has released its first zero-alcohol wine, Hardys Zero Shiraz ($13).

“With first-to-market access to world-class and cutting-edge de-alcoholisation technology, Accolade Wines is leading a revolution and changing perceptions around zero-alcohol wines, one bottle at a time,” the company says.

Zero lead winemaker Paul Burnett says, “The Hardys Zero range is perfect for consumers wanting to take the leap into the world of zero-alcohol wines or those who may have been left unimpressed with zero-alcohol wine in the past.

“With over 165 years of winemaking heritage, our winemaking team is committed to continuously pushing the boundaries of innovation and providing consumers certainty in their wine choice every time – whether that be with, or without, alcohol.

“A few years back the perception was that low- and no-alcohol wines meant a compromise on taste but today, with new innovative technology, that’s no longer the case.

“Thanks to Accolade Wines’ significant investment, we can now offer a superior tasting experience versus other zero-alcohol wines. It’s a game changer for the industry.”

Burnett says it has first-to-market access to the leading-edge technology, Zero Tech X, which produces delicious and quality zero-alcohol wines with retained natural flavours, aroma and body.

“With the alcohol removed but natural flavours of full-strength wine retained, Hardys Zero requires less sugary additives versus traditional de-alcoholising techniques,” he says.

“The results are low sugar and low calorie zero-alcohol wines, giving consumers zero reasons to not enjoy another glass.”

Mindful drinking is on the rise globally, with consumers increasingly interested in products that embrace a more balanced lifestyle.

“Non-alcoholic wines are one of Australia’s fastest growing drink categories, with the annual growth rate for the category well above the total wine market,” Accolade says.

“The growth rate forecast by IWSR for the next five years (2021-25) is 15 percent per annum on average, compared with less than one percent per annum for total wine volume.”

Burnett says even though the betterment trend and mindful drinking shows no signs of slowing, it’s essential that flavour and quality isn’t scarified when it comes to no-alcohol wine.

“We know consumers are increasingly more conscious of their alcohol consumption and on occasion are looking to switch to low-to-no alcohol options to find more balance,” he says.

“However, we cannot underestimate the importance of taste as part of their decision.

“The Hardys Zero range is crafted with the same care and passion as our alcoholic ranges; wines that Hardys fans around the globe know and love.

“Delivering the same great taste with zero alcohol, Hardys Zero is the ideal wine for everyday or special occasions, and consumers who still want to enjoy the ritual and reward of a glass of quality wine, without the alcohol.”

Hardys Zero Shiraz 2020 is blended from fruit picked at optimum maturity resulting in a wine that displays vibrant bright colours, a ripe flavour profile and a rounded palate with soft fine tannins.

Vintage 2020 was an excellent year for red wines in South Australia, resulting from a warm, dry summer season which provided ideal conditions for growing.

Hardys Zero Shiraz is available at Coles with Chardonnay and Sparkling to launch later this year.

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