WBM Jan / Feb 2020

In the January / February 2020 issue of Wine Business Magazine:

David Lemire MW
The thought of collecting and using data is intimidating for a lot of wine marketers. But it’s not as hard as you think. And it’s absolutely essential.

An hour with Elena Brooks
Dandelion Vineyards’ chief winemaker Elena Brooks left her Bulgarian homeland to chase winemaking dreams in South Australia. She went on to take the nation by storm.

Case studies
Leading wineries share the one thing they’ve done over the past year that has made a big difference to their wine business.

Wine Reviews and much more.