WBM July / August 2022

In the July / August 2022 issue of Wine Business Magazine:

Sweet temptations

We all love a sugar hit but be careful, they can erode the brand equity, compromise our pricing, and put other customers offside.

An hour with Marcell Kustos

Hungarian-born sommelier Marcell Kustos is obsessed with food, beverage and emotion pairing and education.

How to build a sub-brand

Thinking about a sub-brand? There are benefits in using existing consumer recognition and awareness and building on it.

How to Increase DTC Sales

What’s not to love about the margins when it comes to direct wine sales? There are numerous ways to grow your share of the action. These are challenging times. Leaders of the Australian wine industry put forward their views on what should happen next.

Home truths

The UK is now Australia’s largest wine export market by volume and value. We should never take it for granted. Rhys Howlett reports on UK exports.

Keep calm and carry on

Cathy Gadd spoke to six brave souls who started businesses and opened cellar doors in the Hunter Valley in the middle of a pandemic.

No-Low wine

Would you like a no-alcohol Shiraz with your meat-free hamburger? No-low wine is on a roll and it’s a significant opportunity for Australian winemakers. Howard Duncan reports.

Crushing effect

The 2022 Australian vintage came in at 1.73 million tones – 13.5 percent below last year’s record crush. But it’s still a lot of wine to find a home for. Peter Bailey from Wine Australia reports.

Style v Variety

Is it time we moved on from the strict and limiting conversations of labelling our wines, and writing our wine lists, purely by variety?

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 150 Australian wines: including wines from Bream Creek Vineyard, Credaro, Lienert Estate and more.