WBM July / August 2024 Digital

In the July / August 2024 issue of WBM – Australia’s Wine Business Magazine:

Spirit of Tasmania

The pioneers of Tasmanian wine have been proven right, and the next chapter looks promising, although further success won’t be easy or guaranteed.

The plan for ‘a vibrant future’

Australian Grape & Wine and Wine Australia are embedding key actions within their respective plans for the coming years and will continue to work with all parts of the sector to forge the path to its vision.

An Hour with Nick Ryan

Nick Ryan doesn’t rate some of his skills nearly as highly as the great bottles he reviews. What he is good at – gifted at – is writing. It hasn’t always been easy.

The bitter-sweet symphony of exports

Australian wine exports increased in value by 17 percent to $2.2 billion in 2023-24 – the highest level since the 12 months ended September 2021, according to Wine Australia’s Export Report.

Retaining wine club customers

Customer retention in a wine subscription club isn’t just about keeping your members – it’s about creating an exceptional personalised experience that makes them excited to stay.

Seven Global trends

Larry Lockshin who is a Emeritus Professor at the University of South Australia reports on the seven global trends that affect the wine industry.

Influencers

Now that everyone has access to a mobile device, the number of the influencers has surged astronomically. But are they trustworthy and reputable? Are they an asset to your business that will actually deliver you an increase in traffic, brand awareness and sales?

Maintaining relevance

Endeavour (Dan Murphy’s) has had a rethink about how they take wine to market and yielded some telling guidance for Australian winemakers.

Give me one good Riesling

Winemaker John Hughes started Rieslingfreak fifteen years ago with only one variety – Riesling. In a red wine heartland, the white wine pioneer has recently opened a new tasting room on St Hallet Road in Tanunda.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Yarra Yering, Best’s Great Western, Stanton & Killeen and more.