WBM July / August 2026
$19.95
In the July / August 2026 issue of WBM – Australia’s Wine Business Magazine:
SHOOTING THE MESSENGER
I think we should have a higher market share for local wines in Australia. But we will be better off if we achieve that through excellence in farming, oenology and marketing rather than through asking people to buy local just because it’s local. Words: David LeMire MW.
AN HOUR WITH STUART BOURNE
In an industry often kicked in the shins for masochism, nepotism and egotism, Barossa winemaker Stuart Bourne does things differently. He’s more interested in disrupting the status quo and putting a spotlight on the next generation. Words: Katie Spain.
BUILD A BETTER REASON TO BUY
Customers don’t need another “we’re thrilled to announce” email. They need a timely, useful reason to buy. The wine is already good… make the offer just as compelling. Tash Stoodley reports.
PRESSING ON II
Our Pressing On feature in the May-June issue of WBM was so popular, we have been encouraged to do it again. Various wine producers have their say about the current state of play – and what they are doing about it.
