WBM May / June 2025 Digital
$9.95
In the May / June 2025 issue of WBM – Australia’s Wine Business Magazine:
Canada calling
The more David LeMire MW experiences the Canadian and the entire North American market, the more he sees overcoming logistical challenges as being fundamental to our success.
An Hour With Fraser McKinley
There’s no shortage of struggle in the Australian wine industry. And then there’s Fraser McKinley whose Sami-Odi wines are so popular there are more than 30,000 people on the wait list.
Wine and health
We aren’t allowed to proclaim any health benefits of moderate wine consumption, but we can be informed about unscientific claims being made about wine. We all need to stay informed.
Think Tank
Where are we going as an industry? What needs to change and what needs to stay the same? WBM invites a group of people in the industry to have their say about out future directions.
Good for the soul
Stuart Bourne is one of Australia’s best winemakers, working for Soul Growers in Tanunda, but for a couple of 10-hour shifts a month he volunteers for the SA Ambulance Service.
Smarter DTC sales in the blink of AI
AI is reshaping wine marketing, but its still just one piece of the puzzle. The best results come from smart strategy, the right tools, and a clear brand voice your customers actually connect with.
Emerging varieties: Menica
The native Spanish red grape Menica is an exciting variety that is a rising star in Europe and has recently begun to make an appearance in Australia.
The Merlot King
Legendary winemaker Jim Irvine was world famous for high-end Eden Valley Merlot, a variety many other winemakers – and many consumers – steered clear of. May his legacy live on.
Tech time in Adelaide
The 19th Australian Wine Industry Technical Conference is being held in Adelaide from 20-23 July and we have a lot to talk about.
Trade Reviews
Mike Bennie and Tyson Stelzer review and score 50 Australian wines each; including wines from Chapel Hill, Grosset, Paringa Estate and more.
