WBM Nov / Dec 2016

In the November / December 2016 issue of Wine Business Magazine:

Nick Ryan: The Size of It

The Marananga Wine Show is a lot like a Jack Russell Terrier. Small and engaging – entertaining even – but you don’t want to be stuck with a hundred of them. The show marked two milestones – the first time two Ryans had ever been inside a Lutheran church hall.

Bringing the Craziness

From chickens to award-winning biodynamic wines, Peter Fraser isn’t afraid to ruffle feathers with bold ideas and a passion for provenance. He tells Katie Spain: “We have a long way to go in developing a better understanding of the diversity of our wines. And talking about our different regions.”

Sicily’s Surprise

Nick Bulleid MW explores the richness of Sicilian wine.

Direct marketing: Hot Tips

It’s happy days for those wineries who sell most or all of their wine direct to consumers. “Your email list is like liquid gold,” digital marketing expert Mikyla Gilbert says. “It is the essence of how you build your relationship with customers.” WBM talks to some direct marketers who are doing it right.

Is it time to raise the price for Australian wines?

Thinking of changing the retail price of your wines? It’s a delicate balance, so make sure you know your place in the market first.

Happy Hallidays

Before you go mad for Halliday season, maybe it’s time to ask yourself why, says Cathy Gadd.

Market Analysis

Asia’s increasing appetite for premium Australian wines has seen China become the biggest export market globally for Aussie winemakers.

Wine suppliers celebrate

 WISA hosted its best ever awards night recently. A group of leading businesses are the toast of the Australian wine sector as winners of the inaugural Wine Industry Impact Awards.

On common ground

Considered Australia’s capital of sparkling wine, Tasmania sends its best to champagne for knowledge and potential links, thanks to the viticulture fellowship.

100 Reviews hot of the press

Tyson Stelzer has given Mike Press Sauvignon Blanc a big 91 points, and Mike Bennie fancied The Underground Project Shiraz 91 points.