Treasury Wine Estates (TWE) celebrated the recent completion of its acquisition of a 75 percent stake in Stone & Moon Winery during a visit to Ningxia this week.
TWE’s Board, accompanied by CEO Tim Ford and local management and team members, participated in an official ceremony at the winery, marking the milestone in the company’s commitment and investment in Ningxia, and the broader Chinese wine industry.
The visit to Stone & Moon included a tour of the facilities, followed by a drive through the expansive vineyard across the East Foothills of Helan Mountain, one of China’s most renowned wine regions.
The ceremony, which involved the traditional act of raising roots, symbolising TWE’s commitment to nurturing the land and cultivating a lasting presence in the region.
It also provided an opportunity for the delegation to meet the local team and foster deeper connections with the community.
The TWE Board met with officials from the Ningxia Government, engaging in meaningful discussions about the business’ strategy and the future of the wine industry in the region.
The group also spent time with key industry partners and customers, reinforcing its commitment to collaboration and fostering strong relationships that will help drive the continued growth and global recognition of Ningxia wines.
CEO Tim Ford said, “We are honoured to be here today to officially welcome Stone & Moon to the TWE family.
“This partnership represents an exciting next step in our ongoing strategy and commitment to the Chinese wine industry.
“Ningxia’s excellent terroir and the efforts of its local winemakers have long impressed us.
“We are excited about the opportunities ahead as we work together to enhance the recognition of the wine from this region, on a global scale.”
Chairman John Mullen said, “It is a privilege to be in Ningxia and take part in such productive conversations with key industry and government partners.
“We’ve been so warmly welcomed during our visit, which is testament to the strength of the relationship between Australia and China, and our shared ambition for the success of both wine industries.
“Our commitment to Ningxia is much more than just investment, it’s about building a foundation for long-term success, nurturing local talent, and driving sustainable growth in the region.”
The Stone & Moon Winery will play an important role in Penfolds‘ global winemaking strategy which includes an unrivalled portfolio of globally sourced luxury wines from some of the world’s best winemaking regions including Australia, the US, France and most recently China.
This will include supporting the production of Penfolds luxury Chinese Winemaking Trial (CWT) 521, featuring the unique characteristics of the Ningxia region, coupled with grapes sourced from Yunnan, while maintaining Penfolds famous ‘house style’.
TWE is also advancing a number of initiatives to foster local winemaker growth and development, including the establishment of a Winemaker Immersion Program alongside CADA, COFCO, Australian Grape & Wine and the South Australian Government; as well as youth wine education projects to cultivate the next generation of Chinese wine professionals.
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