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Vinexpo moves to Shanghai as ‘remarkable growth’ in wine consumption in China continues

By Tuesday 2 July 2019No Comments


Vinexpo Shanghai 2019, the new B2B event in China dedicated to the wine and spirits industry, will take place from 23-25 October at the prestigious Shanghai World Expo Exhibition & Convention Centre (SWEECC).

After Vinexpo Hong Kong, Vinexpo strengthens its presence in China with this event and consolidates its links with a growing Chinese market.

The establishment of Vinexpo Shanghai correlates with the remarkable growth of wine consumption in China, which is set to increase by over a third to nearly $23 billion over the 2016-2021 period – as revealed in the latest Vinexpo/IWSR Report released earlier this year. This propels China to be the second most valuable market by 2021 behind the US.

Shanghai is the first importation hub in China: it is a not-to-be missed place for international brands that want to develop on the Chinese main distribution channels. Vinexpo will gather there wine and spirits worldwide producers, with the aim to create new development solutions for its clients through the group’s 20-year experience in Asia-Pacific.

With more than 30,000 professional Chinese buyers in its database, Vinexpo Shanghai gives Australians producers the opportunity to penetrate the Chinese market during a business-friendly period before the Chinese New Year.

Vinexpo Shanghai will be dedicated to local Chinese buyers, from China’s first tier cities Beijing, Shanghai, Guangzhou and Shenzhen, but also China’s smaller and regional cities offering more untapped opportunities. The event is the occasion to expand their portfolios through a program of business meetings, tastings and masterclasses commensurate with the Group’s high-quality standards.

With a team based in Shanghai, Vinexpo ensures to be as close as possible to visitors from mainland China. This will strengthen its ties with Chinese buyers who have already chosen Vinexpo to develop their business and network. In order to increase business opportunities in an ultra-connected Chinese market, Vinexpo also invests in a comprehensive visitor promotion program, through multiple media channel including WeChat and Weibo.

Australian wine exports rose by more than 10 percent in value in 2018 (source: Wine Australia) and have performed strongly since the conclusion of the China Australia Free Trade Agreement in December 2015.

The Chinese demand for premium wine is evident with strong growth in the higher price segments. To reinforce this success, an alliance with the ALIBABA Group (T-Mall), the e-commerce leader, will allow exhibitors at Vinexpo Shanghai to access its network, and adapt to the challenges of the Chinese market.

Australian wine producers are invited to book a stand. For further information visit



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