An 11-winery trade mission to Vietnam from South Australia next week aims to boost sales in the fast-growing wine market.
Vietnam had wine revenues of US$229.20 million in 2023 and a volume increase of 2.5 percent this year.
The initiative of the Australian-Vietnamese Chamber of Commerce (SA) – AVCC – it is being hosted in Ho Chi Minh City and HaNoi.
‘SA Wine Connect 2024’ is being supported by Austrade, the Department for Trade and Investment (SA) and VietTrade.
Participating wineries include Turkey Flat, First Drop, Sorby Adams, Ottelia Innes, HighBank, Metala Wines, Paracombe, Armstrong Wines, Mitolo, Betty’s Choice and Maison Blue wines.
There will be masterclasses in Ho Chi Minh City where organisers are expecting 100 trade buyers and influencers.
The industry tastings for Shiraz and Cabernet Sauvignon wines are expected to attract 200 attendees.
AVCC president David Dean says Vietnam’s appetite for wine is buoyed by its “dynamic economy” enjoying an average seven percent annual growth over the past 23 years.
“Looking to the future, Vietnam’s middle class is expected to grow to 36 million people by 2030, providing a solid base for wine sales in what is currently the US$16 per bottle range,” he says.
“The gift-giving and celebration seasons provides major opportunities for the premium US$60-$80 per bottle sector.”
SA Wine Connect 2024 follows the recent opening of a new AVCC representative office in Hanoi.
“Managed by Mr Tony Bui, the new representative office is identifying and facilitating opportunities for SA wine exporters,” Dean says.
“Tony works closely with Dr Vo Van Thanh Nghia, the AVCC senior advisor based in Ho Chi Minh City.
Photo: Tung Ngo MLC, David Dean, Betty Dang and Tony Bui.
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