Family-owned Yarra Valley winery Hirsch Hill has secured a major supply partnership with Qantas Airlines.
Wines from Hirsch Hill’s premium Toolangi range – Pinot Noir and Chardonnay – are now available on some domestic and international flights.
They are also available in select Qantas lounges worldwide and for purchase through the Qantas Epicure Wine Club.
Hirsch Hill was founded by brothers Jack and Eddie Hirsch more than 30 years ago.
The winery has seen exponential growth in the last few years.
It has expanded into Hirsch Wine Group, providing end-to-end processing facilities for other Yarra Valley winemakers.
As demand for these services continue to increase, the Group has looked to expand further.
It has recently purchased a local chicken farm that will undergo extensive renovations, transforming the existing sheds.
General manager Ben Hirsch says the Qantas deal marks the beginning of “exciting announcements, signalling expansion ahead”.
“This partnership with Qantas is a natural alignment and a hugely exciting opportunity to continue our growth and engage domestic and international travellers who are yet to experience our premium Yarra Valley wine,” he says.
“Qantas is undoubtedly one of Australia’s most iconic brands, instantly recognisable around the world as a pillar of quality.
“So of course it’s fantastic affirmation for our business to reach this deal and work with an industry leader such as Qantas.”
Ben says that hard work, dedication and a “no shortcuts” philosophy form the backbone of Hirsch Hill.
A legacy now supported by chief winemaker Peter Mackey.
Photo: Ben Hirsch.
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