With Gusto Regional Store – a new cellar door in Melbourne’s CBD – stocks only Victorian wine and produce.
It is located at 27 Little Collins Street, beside the entrance of the Sheraton Melbourne Hotel. It is Sheraton’s first retail venture.
Stocked with wines from Victorian regional producers and winemakers including Chief’s Son, Tar & Roses, Stilvi, Dal Zotto, Glen Garvald and POD, customers can browse and shop or pull up a chair to enjoy wine tastings while enjoying bar bites from a menu that includes seafood ‘tinnies’ served alongside tomato dressing and sourdough baguette, a selection of local cheeses, Mount Zero olives and house roasted spiced nuts.
“For us, With Gusto is an opportunity to showcase the very best in Victorian wine and locally made produce from the heart of the CBD,” says Achim Herterich, general manager of With Gusto Regional Store and Sheraton Melbourne Hotel.
“We’re so proud to support our local suppliers and offer a unique opportunity to showcase their produce and craft to a new audience.”
Designed by Karavasil Architects, With Gusto Regional Store delves into the essence of “localism” through its interior design concept, by employing natural materials and colours to create a textured and sensory-rich environment, echoing the spirit of regional Victoria.
“This approach seeks to pay tribute to the regions from which the store’s products originate, and the integration of landscape elements serve to soften the interior, reestablishing a grounding connection with the earth,” Vicki Karavasil says.
“The façade is a form of display, featuring a veil of custom-designed wine structures that extend from floor to ceiling enveloping the stores perimeter.
“These structures proudly showcase the local produce of the region, providing a visual connection to the products for both those within the interior and those passing by.”
Featuring warm terracotta tones accented with pops of verdant indoor planting, the space features a long, textured black bench for preparation, serving and a 360-degree view of chilled and room temperature wines for purchase.