Category: Marketing

Business Marketing News Selling Wine

Thirty learnings in thirty years in the wine industry

Three decades. Contrasting roles, businesses, cultures. Thousands of people, countless bottles. One glorious industry. Richard…

Guest WriterMonday 17 November 2025

Marketing News

Assembled Media wins Penfolds contract

Independent media planning and buying agency, Assembled Media, has been appointed as the Australian media…

Staff WriterThursday 9 October 2025

Marketing News Sponsorship

Jacob’s Creek official wine partner of the tennis

The Australian Open and Vinarchy today announced the return of one of Australia’s most iconic…

Staff WriterThursday 18 September 2025

Marketing News

Wine South Australia – a new brand and digital home

The South Australian Wine Industry Association (SAWIA) has launched Wine South Australia, a new brand…

Staff WriterThursday 18 September 2025

Marketing News Packaging

Prosecco pops in an aluminium bottle

Brown Brothers – Australia’s number one Prosecco producer – has launched a Limited-Edition Prosecco in…

Staff WriterTuesday 2 September 2025

Letter Marketing News USA

Aussie wine in the US needs more than a slogan

Long-time American supporter of Australian wine, Chuck Hayward of Vinroads, responds to an article in…

Guest WriterSaturday 9 August 2025

Branding Marketing News

McGuigan Wines partners with Cricket Australia

Global brand McGuigan Wines – part of Australian Vintage – has entered into a multi-year…

Staff WriterFriday 18 July 2025

Marketing News Wineries

Wine Australia launches new marketing campaign

The Australian wine industry is being urged to support a new campaign that aims to…

Staff WriterFriday 13 June 2025

Marketing News

Wine industry calls for more government funding

Australian Grape & Wine is calling on the Federal Government to allocate more funding to…

Staff WriterFriday 28 February 2025

Marketing News

The joy of introducing young people to wine

With so much recent dialogue about the challenges our industry faces in engaging with and…

Guest WriterSaturday 11 January 2025

Marketing

Thirty learnings in thirty years in the wine industry

Assembled Media wins Penfolds contract

Jacob’s Creek official wine partner of the tennis

Wine South Australia – a new brand and digital home

Prosecco pops in an aluminium bottle

Aussie wine in the US needs more than a slogan

McGuigan Wines partners with Cricket Australia

Wine Australia launches new marketing campaign

Wine industry calls for more government funding

The joy of introducing young people to wine

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