Category: Marketing - WBM Online

Patritti wine tour

Marketing News

The joy of introducing young people to wine

With so much recent dialogue about the challenges our industry faces in engaging with and…

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Guest WriterSaturday 11 January 2025

Digital Marketing Marketing News Selling Wine Wine Clubs

Digital wine marketing: the power of personal

Email marketing is alive and well and remains one of the most cost-effective ways to…

Tash StoodleyFriday 3 January 2025

Shanghai wine trade

Marketing Selling Wine Wine Industry

David LeMire MW on navigating the wine market at a time like this

“There are no easy wine sales out there at the moment” seems to be a…

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David LeMire MWMonday 18 November 2024

Digital Marketing Marketing News Selling Wine Wine Clubs

How to retain your wine club customers

In the bustling world of wine, attracting new customers to your wine club can feel…

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Guest WriterTuesday 5 November 2024

Good wine marketing

Marketing News Selling Wine

Marketing is essential to any wine business

Before you think of the label and package, you need to decide what your wine…

Larry LockshinTuesday 5 November 2024

Nausicaa Charrier Moët Hennessy Australia New Zealand

Marketing New Appointments News

New marketing director for Moët Hennessy

Nausicaa Charrier has joined Moët Hennessy Australia New Zealand as marketing director. Having worked for…

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Staff WriterTuesday 5 November 2024

mullet wines

Marketing New Release News

Business at the front, party at the back with new Mullet Wines

Fourth Wave Wine has launched Mullet Wines – "Australia's first specialist hard wine brand". Alcohol…

Anthony MadiganMonday 4 November 2024

Marketing News Selling Wine

Wine must fight for its place at the table

Jean-Claude Mas, the French winemaker behind The Arrogant Frog wines, who was in Australia recently,…

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David LeMire MWThursday 31 October 2024

Lowe wines, Jodie Hacked by Christene

Cyber-crime IT Marketing News

Christene would be pinching herself over tribute wine

In every winery's worst nightmare, Lowe Wines in Mudgee had its Facebook page hacked in…

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Staff WriterWednesday 30 October 2024

Marketing News UK

Australian wine, where the bloody hell are you?

Tony Park, a wine consultant and educator living in the UK, responds to Andrew Margan's…

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Guest WriterFriday 18 October 2024