It is impossible for winemaker John Hughes to simply pop down to the local Barossa supermarket or grab a quick bite down Tanunda’s main drag.
His affable nature and love of a good old chin wag means everyone wants a piece of him.
Even tourists stop to say hello.
Most recognise him from his appearance as a contestant on MasterChef during the reality television show’s 2011 season.
When the cooking competition catapulted John into the national spotlight, it was a baptism of fire.
“Pre-MasterChef I was very introverted,” John says.
“I was scared about how they would portray my story.”
John’s back story has been well documented.
Hit google with the search terms ‘John Hughes’ and ‘MasterChef’ and a flurry of video clips unfolds.
The moment he refused to present a dish he wasn’t happy with, went down in reality television history.
Read the full eight-page feature story in WBM – Australia’s Wine Business Magazine.