Gibson Wines has appointed Empire Liquor as its wholesale distributor for South Australia.
It is the first time Gibson has had representation by a full-service wholesale distributor in the SA market.
Gibson Wines joins Empire’s portolio of fine Australian and international wines, alongside a collection of prominent local producers including d’Arenberg and Glaetzer.
Empire Liquor, founded in 1978, is one of South Australia’s longest-standing specialist liquor distributors.
Owner and managing director Brenton Quirini has run the Edwardstown-based business since joining in 1993.
Empire has held the South Australian distribution of a number of brands for over 45 years, working primarily with family-owned estates.
Gibson CEO Chad Elson believes the Empire Liquor relationship is an important milestone for the winery, which had previously serviced the SA trade with the help of commission agents.
“Over the years, we have built a small but loyal trade customer following, which we’re very thankful for,” says Chad.
“Empire have been around for a long time and to join them now as our first full-service distributor in SA is exciting.
“Their history here, in a competive market, is evidence of their team over delivering to the trade.
“Our existing and new metro customers will also benefit from more efficient fulfilment, through Empire’s logistics and warehousing.”
Brenton Quirini says Gibson Wines is “a jewel that needs to be further revealed”.
“We’re really thrilled to welcome Gibson into the clutch of great family wine brands at Empire,” says Brenton.
“There is an honest-to-goodness character about the Gibson family and the range itself.
“The emerging story of the second generation and modern varietals I’m sure will also be curiosity our trade customers will love.”
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