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Marketing Boss Calls It Quits

By Monday 18 October 2021October 8th, 2023No Comments

Stuart Barclay will finish up as general manager of marketing at Wine Australia in December.

Brooke Beales will take on the role while the recruitment process is underway.

Wine Australia says Stuart played an “instrumental role” in leading Wine Australia’s global marketing strategy over the past seven years.

Wine Australia chair Dr Michele Allan says, “Since joining the organisation in 2014, Stuart’s contribution to the Australian grape and wine sector has been monumental.

“With the support of the Australian Government’s $50 million Export and Regional Wine Support Package, he has led an ambitious agenda of targeted marketing campaigns to drive the international demand for Australian wine.

“And the size, scale and impact of these campaigns has been unprecedented.”

Michele says Stuart has an “exceptional track record of leading global marketing campaigns that deliver impact”.

“From headlining Vinexpo Hong Kong 2018 as ‘Country of Honour’ with 151 Australian exhibitors showcasing 225 wine brands from 51 wine regions – to leading a six-city roadshow and Far From Ordinary campaign in the US, with more than 100 Australian wine exhibitors,” she says.

“We’ve seen a new approach to online wine education through the development of Australian Wine Discovered, a consumer website highlighting Australia’s wine regions to global wine lovers, targeted digital and social campaigns – and the ‘Australian Wine Made Our Way’ brand platform celebrating the authenticity, camaraderie and innovation that makes Australian wine unique.

“And when Covid-19 and China’s anti-dumping duties on Australian wine imports hit, Stuart’s stewardship in integrating all of our legacy assets into a first-of-its-kind virtual marketplace – Australian Wine Connect – to support wineries in exploring new markets was, quite frankly, instrumental.”

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