New Zealand Winegrowers has officially launched The Great White Wine Toast – a global public campaign calling for the creation of an official white wine emoji and spotlighting New Zealand’s world-renowned white wines.
Despite the global popularity of white wine, there is no dedicated white wine emoji across digital platforms.
The campaign aims to change that.
“Wine culture has evolved, but our emojis haven’t,” says Charlotte Read, general manager Brand, New Zealand Winegrowers.
“Red wine has an emoji. Champagne has an emoji. Cocktails have several.
“But one of the world’s trending wine styles – refreshing, vibrant white wine doesn’t have a voice.
“We believe New Zealand, a world leader in refreshing and expressive white wines, is the perfect champion for this movement.”
The campaign argues that emoji diversity should reflect real-life food and drink culture – particularly as emoji use continues to grow across social platforms and messaging.
The campaign includes a proposed white wine emoji design, featuring a pale-gold wine in a classic glass – inspired by the crisp, aromatic character of New Zealand’s most beloved white wine styles.
The campaign will encourage wine lovers worldwide to show their support through a public petition urging Unicode to introduce the white wine emoji.
People are encouraged to use the hashtag #WhiteWineEmoji on social media.
The campaign culminates in a formal emoji submission to the Unicode Consortium, backed by petition signatures, social engagement data and cultural relevance evidence.
New Zealand wine is exported to more than 100 countries and is New Zealand’s seventh largest export.
New Zealand wine exports reached $2.1 billion in the year ended June 2025.
White wine accounts for approximately 95 percent of New Zealand’s global wine exports.
Sauvignon Blanc remains the country’s most exported variety, with Pinot Gris and Chardonnay continuing to grow in recognition.
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