The Oatley family has bought back Rosemount – the famous wine brand it founded – from Treasury Wine Estates.
This follows the family’s purchase of Murray Street Vineyards in the Barossa last week.
A.G. Oatley Wines has also bought the Ingoldby and Secret Stone brands from TWE.
Sandy Oatley said: “We are thrilled to be able to bring Rosemount home to our family once again.
“I worked with my father building Rosemount into a globally recognised Australian brand for 20 years.
“To have the opportunity to now work on the brand with my daughter Nicky, is an extraordinary full circle moment.”
TWE says the sale is the latest step in its transition to a more focused brand portfolio, following its recent sale of the Seppelt, Rouge Homme and Tollana brands to local owners.
“The sale will see Rosemount return to its founding family and forms part of TWE’s broader transformation agenda to condense its 76 brands to a priority portfolio of 30 global and regional brands,” the company says.
This includes investment to grow its Power brands (Penfolds, DAOU, Matua) and Regional Heroes (Wynns, Pepperjack, Coldstream Hills, Squealing Pig, Frank Family Vineyards, Beaulieu Vineyard, and Stags’ Leap Winery) over the long term.
TWE managing director, Australia & New Zealand and Europe, Angus Lilley said the sale was a positive outcome for the three brands.
“Since we announced our transformation agenda last year, we’ve sold five brands and a range of non-priority assets as we focus our investment and resources to grow in key markets,” Angus said.
“The Oatleys bring deep experience in Australian wine and are well placed to take Rosemount, Ingoldby and Secret Stone into the future.
“We’ll work closely with them to ensure a smooth handover for customers.”
The sale includes the three brands and associated inventory and is expected to complete on Friday 23 October.
TWE will retain royalty-free rights to sell Rosemount in Europe for up to three years, with no immediate change to customer ordering arrangements in those markets.
Southcorp purchased Rosemount Estate from the Oatley family in 2001 and merged the two businesses.
The Oatley family sold its stake in the company to Foster’s Brewing Group Ltd in 2004.
Robert Oatley Wines was established in 2006.
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Photo: Rosemount founder, the late Bob Oatley, with James Halliday.
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