WBM Jan / Feb 2020

In the January / February 2020 issue of Wine Business Magazine:

David Lemire MW

The thought of collecting and using data is intimidating for a lot of wine marketers. But it’s not as hard as you think. And it’s absolutely essential.

An hour with Elena Brooks

Dandelion Vineyards’ chief winemaker Elena Brooks left her Bulgarian homeland to chase winemaking dreams in South Australia. She went on to take the nation by storm.

Paul Henry

There’s so much to be positive about in the Australian wine industry. There are also plenty of challenges – including ‘The Big Red’.

Case studies

Leading wineries share the one thing they’ve done over the past year that has made a big difference to their wine business.

Quealy the benchmark

Kathleen Quealy knows more about Pinot Gris/Grigio than most other winemakers. She explains in detail how Quealy winemakers grow and make it.

Climate change and wine marketing

Electric tractors and solar panels will only do so much to reduce our carbon footprint – the elephant in the room is glass packaging. Reports Larry Lockshin.

The online market

Many Australian winemakers are investing heavily in online wine sales. But the online market is still relatively small. Marc Allgrove reports.

Social media: the rules of engagement

To win on social media, forget the rubbish content – and don’t even think about those cringeworthy phrases.

Bulking up

The World Bulk Wine Exhibition in Amsterdam is going from strength to strength. WBM was there.

Trade reviews

Mike Bennie and Tyson Stelzer review and score 100 Australian wines: including wines from Tim Adams, Oates Ends, Simon Tolley and more.