WBM July / August 2019
$9.95
In the July / August 2019 issue of Wine Business Magazine:
An hour with Fongyee Walker
Yes, Australia’s wine exports to China are booming, but Fongyee Walker MW implores us to look beyond the numbers. And to put education front and centre.
Gender bias in wine marketing
It is fine to develop a product that skews to one gender or the other, but the mistake often made is to devote marketing resources to try and reach one gender only.
The Workshop: Stargazer Tupelo
Tasmania-based winemaker Samantha Connew explains in detail how she makes Stargazer Tupelo which satisfies her guilty pleasure when it comes to Gewürztraminer.
Twenty Vintages from Now
Will your business be around in 20 years? It depends on your attitude to change including a raft of issues such as climate change, viticulture and distribution.
Singapore ‘oodles’
Australia is selling oodles of wine in Singapore, growing from $86 million in 2009 to $170 million this year. Peter Bailey from Wine Australia reports.
Down under goes to Hollywood
When you’re asked to do a presentation on wine tourism to people from one of the world’s richest wine regions, there’s only one thing to do: show them kangaroo videos. Robin Shaw reports.
Getting the measure of digital
If your online sales are not compounding at 16+ percent annually, you are missing out, and you should be asking yourself why. Words by Paul Henry.
A taste of Guangzhou
This Tasting Bench is coming to you from Guangzhou where some great wines are on show. And some great packaging from the Chinese.
From plinty the elder to Australia
Graciano is a bit player in Europe, but Australia is reimagining the variety that was around in the Roman times.
Trade Reviews
Mike Bennie and Tyson Stelzer review and score 100 Australian wines: including wines from Xanadu, Vasse Felix, Clyde Park and more.