Gibson Wines will be launched in the UK in a new partnership with Majestic Wine – the largest specialist wine retailer in that market.
Rob Gibson says the UK market itself is expected to become the largest international presence for the winery since it was established in 1996.
“This is a great news story for Gibson and the result of a couple of years of persistence to find the right UK partner,” he says.
“Good things are happening in our little corner here in Light Pass – the result of a small team really having a crack.”
“The initial wines introduced represent the most significant export in Gibson’s recent history.”
Gibson’s most recognised wine – The Dirtman Barossa Shiraz – will be added to Majestic’s general ranging, being sold in more than 200 stores across England, Wales and Scotland.
Majestic will also introduce two additional Gibson releases through its Wine Club subscriptions.
The retailer has expanded its bricks and mortar network in recent years, adding 15 new sites since 2019, including smaller format concepts and flagship ‘experiential retail’ outlets.
The company also recently announced a headline partnership with Uber Eats in the UK.
The arrangement places Majestic as the primary wine supplier within the on-demand delivery app.
Gibson joins other Australian brands including Two Hands, Vasse Felix, Shaw+Smith, Jim Barry, Torbreck and Penfolds in the Majestic Wine portfolio.
Majestic Wine chief operating officer Robert Cooke says, “We are delighted to welcome Gibson into the Majestic range through this exclusive new partnership.
“Rob and his family produce some fantastic wines and we know our customers will love them as much as we do.”
A family business established by Rob and Anne Gibson, Gibson Wines has been steadily increasing its international footprint, also joining with importers in Denmark and Japan in recent months.
Gibson joins Vinotto in Denmark, a fine wine specialist established in 1998.
Privately owned by Henrik Lykke Mose, Jesper Lyster and Jan Bjergskov Larsen, Vinotto has serviced the Danish wholesale trade for over 25 years.
Vinotto also operates an online store and runs regular consumer events at its showroom in Hedehusene, outside of Copenhagen.
Gibson joins Vinotto as its flagship Australian producer, specifically to cater to premium Danish retail stores and private clients.
Vinotto will also import Gibson’s collaborative bottling with Weber Grill Academy – Smokey Oak Shiraz – with the intention to showcase the wine in the Weber store and Grill Academy network across Denmark.
Gibson’s new import partnership in Japan is with Myriad Wines, the emerging vision of Australian-born Tessa Goodall and partner Tatsuya.
The pair launched Myriad in 2022 with the opening of their self-operated retail boutique in Otaru on the Northern Japanese province, Hokkaido.
Specialising solely in Australian wine, Gibson joins fellow Barossa winery Rusden among Myriad’s initial brand partners.
Adamant of introducing their network to smaller, quality minded wine producers, Tessa and Tatsuya have established a series of regular consumer tastings and wine events across Japan.
The Myriad portfolio is also available at several fine dining restaurants in Niseko and Hokkaido’s capital, Sapporo.
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