Winemakers will be part of a trade mission of South Australian producers heading to Shanghai next week for the China International Import Expo.
Representatives from the wine industry will be joined by seafood, honey and other beverage producers.
The delegation will be led by Clare Scriven, South Australian Minister for Primary Industries and Regional Development.
They will attend a Taste of South Australia event ahead of the expo and connect with Chinese importers and distributors.
The delegation will also participate in other major trade and industry events including the China Fisheries and Seafood Expo in Qingdao, Shandong.
“China remains a vital market for South Australian producers, which is why I am leading a delegation to help strengthen trade relationships and unlock new export opportunities,” Minister Scriven says.
“Our premium food, wine, seafood and beverages are highly regarded internationally, and we are proud to be able to showcase them at one of the world’s biggest trade exhibitions in the China International Import Expo.”
The trade mission will also celebrate the 40th anniversary of the South Australia-Shandong sister-state relationship and progress priorities for the South Australia-Shandong Food, Wine and Agribusiness Working Group.
The Minister and her delegation will also progress the partnership between the Shandong Academy of Agricultural Sciences and South Australia’s Department of Primary Industries and Regions, including through the Wine Industry Technical Collaboration Program and exploring future collaborations in cropping, soil science, horticulture and animal husbandry.
China is the biggest export market for South Australian primary industries, having grown by 26 percent to nearly $1.9 billion in the year to August 2026.
South Australia accounts for 23 percent of the state’s total agricultural, food, wine and forestry export value.
Mainland China remains the biggest export market for SA wine ($632 million in the year to September 2026).
Meanwhile, mainland China has emerged as one of the strongest export markets for SA honey and beverages in recent years, as well as one of the strongest markets for SA seafood outside of the dominant Japanese market, according to the Australian Bureau of Agricultural and Resource Economics and Sciences (ABARES).
The Minister’s delegation, which includes representatives from PIRSA, will be in China for a week, with stops in Jinan, Weifang, Qingdao and Shanghai.
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