Vinomofo has bought wine events company Revel for an undisclosed sum.
Revel founder Dan Sims and his team will join Vinomofo.
The Revel events include Pinot Palooza and the Mould Cheese festival.
“As our customer base grows year on year, we are seeing demand for a more extensive offering, with tactile, engaging, fun experiences at the top of the must-have list,” says Vinomofo CEO Paul Edginton.
“Today’s news to acquire Revel further builds our capabilities to continue meeting the growing needs of our customers who love wine, food and the adventure of experiencing it all.”
Vinomofo co-founder Justin Dry says, “The team at Revel – they get us. They get what we do.
“There’s a familiarity, mutual respect and shared passion for creating remarkable experiences.
“It’s our shared ethos that has us excited and working on new, exciting projects that will be launched next year.
“Dan Sims and Revel are industry legends – an industry we are so proud to be a part of.”
Dan Sims says, “Justin (Dry) and I have been talking about collaborating for a number of years now and in many ways, this partnership really does make sense.
“I’ve always had a huge respect for him personally, what Vinomofo do, and have achieved and I’m just so excited to work with the team and directly with Justin on some new and cool projects outside of our individual brands.
“For Revel, I’m excited that it gives us the ability to realise the multiple event brand’s true potential and combine our large and diverse audiences.
“This is a huge opportunity for our team and our customers alike as we tap into the incredible business and audience Vinomofo has built over the years.
“Not just with the current suite of events and initiatives we’ve created, but with new opportunities that will give them access to even more great times and connections.”