And there was success straight away, with the Melbourne Demons winning the premiership in late September – their first in 57 years.
Bleasdale has worked with the club to produce a commemorative premiership wine – a 2019 Reserve Shiraz with a photo of the celebrating team on the label.
“Throughout the season, the partnership has been a great opportunity for Bleasdale to share our wines with the members and fans of the club and grow our customer base in Victoria, even with the loss of crowds and functions during Melbourne home games at the MCG,” Bleasdale general manager Leigh Warren says.
“We are thrilled with how events have played out this year and we are looking forward to a long partnership with the club.
“Both Bleasdale and the Melbourne Football Club are entrenched with rich histories, and while Frank Potts was establishing Bleasdale in the 1850s, the Melbourne Football Club were involved in writing the rules of the game.
“We have struck some welcomed fate that in our first year of partnering with the club, they win their first premiership in 57 years, providing the opportunity to release a commemorative wine together that will no doubt become a piece of history itself in many Dees’ fans’ homes, and hopefully even a few cellars!”
The Demons’ previous premiership was in 1964 – two years after the introduction of the Jimmy Watson Trophy (won in 1962 by Metala Shiraz Claret Type 1961)
The limited edition celebratory wine is available while stocks last through the Bleasdale website.