Category: Packaging - Page 2

Marketing Packaging

Cask Wine With Character

Two-litre cask wine industry leader Winesmiths has released a vibrant set of limited-edition packs designed…

Staff WriterMonday 26 July 2021

Label Design Marketing Packaging

WBM Design Clinic: Pamela Pops For Wicks

Wicks Estate’s premium cool-climate wines from the Adelaide Hills have grown to be recognised as…

Staff WriterTuesday 13 April 2021

Climate Change Marketing News Packaging Selling Wine

Climate Change And Marketing: Big Job Ahead

Electric tractors and solar panels will only do so much to reduce our carbon footprint…

Larry LockshinTuesday 31 March 2020

Packaging

Wine in a Can Back in the Hands of the Inventors After ‘Monumental Battle’

Following a five-year battle in the Supreme Court of Victoria between Barokes’ minority shareholders (the…

Anthony MadiganThursday 12 September 2019

Label Design Marketing Packaging

Bleasdale tweaks its labels to ‘ensure it remains relevant’ the world over

Bleasdale has brought its founding father Frank Potts to the forefront of its wine portfolio…

Anthony MadiganMonday 12 August 2019

Marketing News Packaging

Larry Lockshin: The secret to great packaging in the wine industry

I have recently taught a couple of seminars on packaging and also presented at the…

Larry LockshinMonday 1 April 2019

Label Design Marketing Packaging

Cornershop Design and a Patchwork of Passion

Back in 2017, Cornershop were fortunate to collaborate with Wangolina and other independent producers from…

Anthony MadiganTuesday 4 December 2018

Label Design Marketing Packaging Sponsored

Penley Estate produces a wine to eclipse them all

Sponsored While working with the team at Penley Estate throughout 2016 in relaunching their brand,…

Anthony MadiganWednesday 8 August 2018

Marketing Packaging Selling Wine

Focusing Solely on Your Loyal Buyers is No Way to Grow a Wine Brand

Most wineries would like to grow or at least maintain sales. Too many ignore marketing…

Larry LockshinTuesday 12 June 2018

Label Design Packaging Penfolds

G-Whiz: Penfolds g3 Took us by Surprise, And so Did The Label

Penfolds surprised a lot of people when it launched its latest luxury wine g3 –…

Anthony MadiganSunday 7 January 2018

Packaging

Cask Wine With Character

WBM Design Clinic: Pamela Pops For Wicks

Climate Change And Marketing: Big Job Ahead

Wine in a Can Back in the Hands of the Inventors After ‘Monumental Battle’

Bleasdale tweaks its labels to ‘ensure it remains relevant’ the world over

Larry Lockshin: The secret to great packaging in the wine industry

Cornershop Design and a Patchwork of Passion

Penley Estate produces a wine to eclipse them all

Focusing Solely on Your Loyal Buyers is No Way to Grow a Wine Brand

G-Whiz: Penfolds g3 Took us by Surprise, And so Did The Label

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