MarketingPackaging

Cask Wine With Character

By Monday 26 July 2021No Comments

Two-litre cask wine industry leader Winesmiths has released a vibrant set of limited-edition packs designed by Australian street-artist, Mulga.

The partnership with Mulga exhibit his interpretive style and brings excitement to cask wine shelves in liquor stores.

The designs appear on the Sauvignon Blanc, Semillon Sauvignon Blanc, Pinot Grigio and Shiraz packs, each featuring Australian characters such as a cockatoo, parrot, ibis, platypus and seagull.

“I love summer times and creating funky characters who exhibit that larrikin Australian sensibility, and if my art brings a smile to your dial, I’m happy,” says Mulga.

Winesmiths marketing manager Jacinta Gibson says, “The Winesmiths Mulga Edition provides a story beyond the wine.

“It celebrates those that have a unique view of the world.

“Just like an artist, our winemakers put as much love and dedication into each of our cask wines as they do bottled wines.

“They don’t compromise on quality in any way. It’s about harnessing the greatness of the variety for that vintage.”

Mulga is known for his unique funky animal creations “set within a summer infused world” of bright colours and joyful times.

Mulga’s creations grace walls and objects across the world.

The limited-edition designed packs are in liquor stores in July and August and aim to attract wine drinkers to the cask wine category.

“Not only are they visually appealing, but people will appreciate the quality of the wine inside and the convenience that the two-litre pack offers,” Jacinta says.

“Our packs can be kept in the fridge and enjoyed over several weeks, so there’s no wastage from not finishing a bottle or feeling compelled to have more than one glass.”

Every sale of the Winesmiths Mulga Edition casks will contribute to the ‘Winesmiths Sacrifice Nothing Grant’, which will award one artist $5,000 towards an art project. Artists are encouraged to register between 1 July and 30 September online at Winesmiths.com.au.

Leave a Reply