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Label DesignMarketingPackaging

Cornershop Design and a Patchwork of Passion

By Tuesday 4 December 2018April 13th, 2021No Comments

Back in 2017, Cornershop were fortunate to collaborate with Wangolina and other independent producers from Mount Benson to help put the little known region on the map.

“During the process, we got to know Anita and Kristen of Wangolina, owner/winemaker and brand manager respectively,” says Damian Hamilton, brand keeper and designer at Cornershop.

“Wangolina is a true reflection of Anita’s vibrant personality and the team’s passion for the brand and the region.”

The ‘A Series’ range of wines were created out of a growing curiosity and a love of enjoying alternative varietals. They were also inspired by the overwhelming support and enjoyment from consumers who were offered alternative wine styles through Wangolina’s cellar door.

A small batch of Montepulciano and Grüner Veltliner were initially released to complement their existing portfolio. At $28 RRP a bottle, this premium wine brand is positioned to sell to a target market of 25-45 year olds, predominantly female. Typically, these alternative wine styles are for the bold/adventurous wine drinker. But today, Wangolina see these wines being embraced by different demographics.

Cornershop were briefed to create a label design that is different.

Wangolina said, “It must look like it belongs in the family – but perhaps is the louder, younger, brasher of the siblings. More fun, more flair, more exciting, more bling, more bold, more attention required!”

“Building on Wangolina’s existing branding (not designed by Cornershop), we developed a bold, innovative solution that is a patchwork of colour,” says Damian.

Wangolina’s distinctive bird is camouflaged in the geometric landscape and elements of the label are finished in a high build glossy varnish to add value.

“Ultimately,” says Damian, “Cornershop have crafted this packaging design with the same passion, pride and attention to detail that Wangolina dedicate to making and selling their wine.”

• This article first appeared in the Design Clinic in WBM – Australia’s Wine Business Magazine. To subscribe click here.

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