“The Barossa Valley is one of the most historic wine producing regions in Australia,” Wine Australia says. “There are now sixth generation grapegrowing families in the region; they are the custodians to Australia’s largest collection of old vines with blocks dating back to the 1840’s.”
In early 2017 Cornershop were appointed to establish a brand for The Barossa Cellar, a state of the art wine museum that will showcase Barossa’s heritage by introducing generations of Barossa wine to the world.
The modern building, under construction, will not only store the greatest collection of premium wines grown and made in the region, but it will be a wine community hub that will educate a global audience about fine wines from the Barossa Valley and Eden Valley.
Cornershop’s brand logo solution is inspired by traditional stone buildings from the region (a feature of the architectural design) and the shapes of bottles/barrels when they are cellared.
The Barossa Cellar is an initiative of the Barons of Barossa, a not-for-profit wine fraternity who have supported the Barossa community for more than 40 years. For the past several years, the Barons have produced a premium shiraz to raise funds for their enterprises. This year they’ve released a 2016 shiraz, aptly named ‘Barossa Cellar’ to support the building of The Barossa Cellar. Metaphorically, one could say that this wine is Barossa in a bottle.
The shiraz varietal and brand names like Henschke and Yalumba are inextricably linked with ‘Barossa’ and have helped put Barossa Valley and Australian wine on a global stage. The Barons include well known and award-winning winemakers from wineries such as the aforementioned brands.
“Cornershop’s label design is a contemporary solution that is inspired by traditions of the world-renowned wine region,” says Damian Hamilton, brand keeper and designer.
“Like The Barossa Cellar logo, because of the popular shiraz variety, the Barossa is closely connected to the colour red. For brand association, we retained this colour for the classic crest featuring the Barons’ motto: ‘Glory to Barossa’.”
Barons of Barossa 2016 Barossa Cellar Shiraz is available to buy at Dan Murphy’s. To get involved or make a donation to this exciting initiative, visit www.thebarossacellar.com.au
For further information visit cornershopdesign.com.au
• This article first appeared in the Design Clinic in the July-August issue of WBM – Australia’s Wine Business Magazine. To subscribe visit www.wbmonline.com.au/shop