WBM January / February 2022

In the January / February 2022 issue of Wine Business Magazine:

True colours shining through

Decisions made in these uncertain times will be scrutinised more than ever by our customers, our staff and our business partners.

An hour with Philip White

Thinking about a sub-brand? There are benefits in using existing consumer recognition and awareness and building on it.

Whine predictions for 2022

The coming years couldn’t possibly be as bad as the last two – could it? Cathy Gadd looks into her crystal ball.

Wine marketing basics revisited

‘We recognise a brand, a grape variety, a region, and purchase without much thought. Given the level of quality of wine in most markets, rarely do we make a ‘bad’ choice or mistake.’ Professor Larry Lockshin reports.

What it means to be green

Sustainability. Just another buzzword? Or is it a critical issue at the heart of the wine industry’s future? Tony Love reports on sustainability.

The state of the wine industry

After a torrid two years – and another hard start to 2022 – Rhys Howlett takes the pulse of the battle-hardened wine industry. Good news: the barrel is half full.

Emerging varieties

Dan Traucki reports on the emerging varieties brining glory to the Barossa.

Trade Reviews

Mike Bennie and Tyson Stelzer review and score 50 Australian wines: including wines from Wellington & Wolfe, Balgownie Estate, Kirrihill and more.