WBM January / February 2025 Digital
$9.95
In the January / February 2025 issue of WBM – Australia’s Wine Business Magazine:
Harvesting a high-tech makeover
It is early days for artificial intelligence in the wine business, but already there is value being created, costs being reduced, speed being increased. David LeMire MW reports.
An hour with Lucy Etheridge
After spending more than 20 years working in the shiny side of the wine industry, including PR, sales, events, functions and marketing, Lucy Etheridge returned to help run the family farm and vineyard. Katie Spain reports.
The limits of marketing
Marketing cannot cure all that ails the global wine sector. It can play a role in building awareness
for both the category and brands in the category. Professor Larry Lockshin reports.
Wine Reviews and much more
