WBM July / August 2024 Digital

In the July / August 2024 issue of WBM – Australia’s Wine Business Magazine:

Spirit of Tasmania

The pioneers of Tasmanian wine have been proven right, and the next chapter looks promising, although further success won’t be easy or guaranteed.

An Hour with Nick Ryan

Nick Ryan doesn’t rate some of his skills nearly as highly as the great bottles he reviews. What he is good at – gifted at – is writing. It hasn’t always been easy.

Retaining Wine Club Customers

Customer retention in a wine subscription club isn’t just about keeping your members – it’s about creating an exceptional personalised experience that makes them excited to stay.

Maintaining Relevance

Endeavour (Dan Murphy’s) has had a rethink about how they take wine to market and yielded some telling guidance for Australian winemakers.

Wine Reviews and much more