Category: Marketing

Marketing News

Welcome to the House of Winefluence

Social Soup, Australia and New Zealand’s community-driven influence company, has launched Australia’s first wine creator…

Staff WriterTuesday 21 July 2026

Letter Marketing News

Aussie wine marketing campaign ‘has no soul’

A WBM reader responds to the Wine Australia marketing campaign – 'We Make A Wine…

Guest WriterSaturday 11 July 2026

Marketing News

Pop goes the Poco Vino wine range

Poco Vino – the small-format bottles of wine launched by Australian Vintage Ltd (AVG) late…

Staff WriterThursday 28 May 2026

Exports Marketing News

Demand surges for premium Australian wine in Canada

Canada is emerging as a ray of sunshine for Australian wine exporters, with importers pointing…

Staff WriterThursday 21 May 2026

Barossa Marketing News

Barossa winery counts on big impact for small bottle

Château Tanunda is set to unveil three key innovations across its Grand Barossa range in…

Anthony MadiganTuesday 19 May 2026

Cellar Door Marketing News

Michelin Guide boost for SA food and wine reputation

South Australia’s international reputation as a world-class food and wine destination will be bolstered with…

Staff WriterTuesday 12 May 2026

Marketing McLaren Vale News

The wine industry has changed and it isn’t changing back

Richard van Ruth from The Nimble Vintner responds to an article by Katie Spain about…

Guest WriterSaturday 25 April 2026

Digital Marketing Marketing News Online Sales

Online wine stores are about clarity, not complexity

New year, same site, more sales. It’s a pretty good deal when you think about…

Tash StoodleyFriday 24 April 2026

Barossa Valley Marketing News Sponsorship

South Australian wine brand joins forces with the NFL

Yalumba Y Series has been named the Official Wine Sponsor of the National Football League…

Staff WriterFriday 17 April 2026

Marketing New Zealand News

New Zealand campaigns for white wine emoji

New Zealand Winegrowers has officially launched The Great White Wine Toast – a global public…

Staff WriterThursday 16 April 2026

Marketing

Welcome to the House of Winefluence

Aussie wine marketing campaign ‘has no soul’

Pop goes the Poco Vino wine range

Demand surges for premium Australian wine in Canada

Barossa winery counts on big impact for small bottle

Michelin Guide boost for SA food and wine reputation

The wine industry has changed and it isn’t changing back

Online wine stores are about clarity, not complexity

South Australian wine brand joins forces with the NFL

New Zealand campaigns for white wine emoji

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