McLaren Vale has been ranked 48 in the 100 most loved destinations around the world for 2021.
Tourism Sentiment Index (TSI) released the study drawn from more than 1.6 billion online conversations and content pieces that are publicly available regarding travel experiences about 21,330 global destinations.
The most loved destination results are based on consumer sentiment and word of mouth.
TSI believes the wealth of data analysed makes this the farthest-reaching study of destination brands to date.
The Barossa was ranked 90 and Adelaide 75.
MVGWTA would like to congratulate all tourism operators in the region for being acknowledged in this top 100 list after some of the toughest years the industry has faced.
David Spear, chair of the McLaren Vale Grape Wine and Tourism Association (MVGWTA) says, “Tourism operators in McLaren Vale have continued to navigate the pandemic safely, address many business challenges and their continued commitment to providing leading wine tourism experiences is unwavering.
“This recognition is a great demonstration of the our region’s collective commitment to best practice tourism operations and immersive tourism offerings.”