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Seppeltsfield Wines Juggernaut Rolls On Into The Clare Valley

By Thursday 19 October 2017April 22nd, 2021No Comments

Seppeltsfield Wines is expanding into the Clare Valley, announcing today the purchase of the historic Quelltaler Estate winery and vineyard assets from Treasury Wine Estates.

Seppeltsfield will acquire about 900 acres of proprietary vineyard and lease arrangements in Watervale and Polish Hill and the existing Quelltaler 1000 tonne winery located in the Clare Valley.

“After 15 years of difficult times – a ‘double down’ – the Australian wine industry is on the rise again, mainly due to the emergence of China as a strong new market for Australian wine,” Seppeltsfield proprietor Warren Randall said.

“The acquisition of premium viticultural and winemaking assets at this time will support the Seppeltsfield group’s desire to increase its market share in an already rising market.”

The original Quelltaler trademark is included in the deal.

Treasury Wine Estates will retain ownership of the Annie’s Lane brand, which will continue to be made and promoted within the group’s portfolio.

The cellar door site in Watervale will be closed for the time being while “strategic planning” continues for its future usage.

Prior to the formation of the Annie’s Lane brand, the site was known as Quelltaler Estate with a history in the Clare Valley dating back to 1851, mirroring that of Seppeltsfield Barossa. It was noted in the 1900s for fortified wine and Brandy production, as well as ‘Rhine Rieslings’ and ‘Hock’ under the ownership of H. Buring & Sobels.

It was also owned for a period by French company Remy Martin in the 1980s, before being sold to Wolf Blass in 1987, eventually merging into Southcorp, Foster’s and now Treasury Wine Estates.

Seppeltsfield’s expansion into the Clare Valley follows Seppeltsfield’s purchase of the Ryecroft winery and vineyards in McLaren Vale earlier this year.


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