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Tempus One ‘disrupts’ RTD market

By Thursday 5 October 2023October 8th, 2023One Comment

Australian Vintage is launching a new brand called Tempus One – a collection of three sparkling Prosecco-based wine spritzers in 330ml cans – aimed at Gen Z and Millennials.

Available in three flavours including watermelon, berry and passionfruit, Tempus One will launch in selected Ritchies Liquor stores across Australia’s East Coast in October, before being rolled out to other stores and regions early next year.

AVL chief marketing officer Tom Dusseldorp says, “With RTD volumes growing faster than any other drinks category in the alcohol market*, Australian Vintage has developed the new drink using a blend of Australian Prosecco, soda and fruit flavours to inject innovation into the sector and appeal to a younger generation of drinkers.

“Tempus One is an exciting new venture which will operate alongside its older sister, Tempus Two.

“Where Tempus Two provides discerning wine drinkers with an elegant, crafted choice, Tempus One breaks the wine rules.

“Younger generations are promiscuous drinkers, looking for refreshing, lighter alcohol options and aesthetics.

“The launch of Tempus One will provide young Aussies with a unique full flavoured Prosecco-based RTD.”

With 4% alcohol by volume (one standard drink) and 38 calories per 100ml, the spritzer provides a lighter option to many other RTDs.

Tempus One’s partnership with Live Nation will bring the spritzer to music festivals across the country.

Tempus One has an RRP of $25 for a four-pack and will be in stores from 15 October.

* IWSR RTD strategy study.

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